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Digital Marketing Coordinator
10/07/2017
-
Canterbury Canterbury New Zealand
Full Time
jobs@scenicgroup.co.nz

Help execute our new digital strategy, Key role in our marketing team, Be part of our NZ Owned company in the growing tourism industry.

Our Digital Marketing Coordinator holds a key role in facilitating the communications, marketing activities and content for the marketing programmes at the Scenic Hotel Group.

Working with the Group Marketing Manager and alongside senior management and external agencies, the Coordinator will be responsible for ensuring that the communications and marketing activities of the Scenic Hotel Group are world-class in reaching, engaging and motivating travellers to book, stay and return. Including both direct-to-consumer marketing activities plus campaigns working with travel distribution partners, the Marketing Coordinator must also work with Hotel Managers to help support a world-class guest experience that will increase guest satisfaction, positive word of mouth and repeat stays across all Scenic Hotel Group properties.

Key responsibilities for the role include;

  • Coordinating the communications programmes & working in both traditional and digital media channels.
  • Helping manage the website, and social media channels of the group including site content, online campaigns, performance analytics data, vendor/partner activities.
  • Responsible for briefing the in-house designer on marketing material required for social media.
  • Ensuring online goals and objectives are met
  • Working with IT partners to ensure these communication and marketing activities have the appropriate technology solutions. This includes the hosting and support of the website and other electronic marketing solutions (eg: social media, email).
  • Working with various analytics solutions to ensure the tracking, monitoring and reporting of communication and online marketing programs.

As a critical part of their work, the Coordinator needs to be strong with numbers – being able to source, analyse and report on a wide variety of Digital performance data from campaigns, online analytics, guest satisfaction information and accommodation performance data.

Other skills that we will be looking for are;

  • Effective oral, written and interpersonal communication skills.
  • Strong project management skills
  • Fast and flexible – the ability to learn quickly and work within a dynamic, fast changing environment where new technologies are the norm
  • Comfortable with new media solutions including online content, social media, user-generated content (including review and ratings) and other new media technologies.
  • Experience in managing web content, blogging, extensive use of social media or online analytics are all a plus.
  • At least 3 years of experience in a related role at an organisation with a qualification in communications, marketing and/or online media website design
  • Task, timeline and results focused.
  • Able to manage and delegate projects with a range of staff and/or vendors working as a team

This is a unique opportunity to help execute and shape our new digital strategy with the chance to really make this role your own. Working as part of a small but passionate team you can really make your mark and help us showcase our amazing country to the world.

Where will I work?

This role is based in the Corporate Support Office for Scenic Hotel Group located in Burnside, Christchurch. Our Support Office hosts our ICT team, Finance, Marketing, Human Resources, Reservations and other departments so you will be working with a real mix of people from different backgrounds. This is a relaxed, informal environment that prides itself in delivering the best possible results for our clients.

About the company

Scenic Hotel Group www.scenichotelgroup.co.nz is 100% New Zealand owned and operated. We pride ourselves on offering true Kiwi hospitality at our 18 hotels throughout New Zealand and the South Pacific. From Paihia to Dunedin to Nuku'alofa, our three brands, Heartland Hotels and Scenic Hotels, Suites & Resorts, plus the Te Waonui Forest Retreat, offer distinct levels of quality, comfort and value.


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